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No Added Water Shampoo

No Added Water Shampoo

The proof is in the paste!

Our best selling no-added-water shampoo.

💦  No added water
🌱  100% vegan & cruelty free
🌍  We prevent plastic from entering the ocean
⛔️  Zero sulphates or silicones
📦  Free delivery
🥥  100% natural fragrances

Regular price £14.00
Regular price Sale price £14.00
Bundle Offer Sold out
Tax included.


Sodium Lauroyl Methyl Isethionate, Aloe Barbadensis Leaf Juice, Glycerin, Sodium Cocoyl Isethionate, Sodium Methyl Isethionate, Cocamidopropyl Betaine, Lauric Acid, Parfum, Lauryl/Myristyl Polyricinoleate, Coconut Acid, Trisodium Ethylenediamine Disuccinate, Aqua, Sodium Laurate, Sodium Chloride, Sodium Isethionate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Cocos Nucifera (Coconut) Fruit Extract, Carica Papaya (Papaya) Fruit Extract, Psidium Guajava Fruit Extract.

Directions for use

Wet hair thoroughly, squeeze a marble sized ball of paste into your palm. Add water and rub between the hands to create a lather. Rub into hair and lather up as you normally would. Rinse thoroughly and repeat if necessary. Follow with the We Are Concentrate Conditioner.

Top tips for using We Are Concentrate:

A little goes a long way but make sure you hair is really wet before using so you can build up a good lather when using the shampoo.

Experiment with the amount you use, depending on your hair length and thickness you might need to use more or less than suggested.


100% natural coconut & vanilla fragrance.

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  • ⭐⭐⭐⭐⭐

    "It's amazing that you need so little to achieve a good wash. It leaves it feeling, soft, shiny and much fuller than normal. I don't want to use any other shampoo now!"

    - Barb

  • ⭐⭐⭐⭐⭐

    My hair felt soft and nourished. They actually work as concentrated pastes! Nice textures in shower and good results.

    - Katie

  • ⭐⭐⭐⭐⭐

    I love the idea of being able to make a small change to my routine which helps the environment. The tubes are also easy to transport when travelling!

    - Rebecca

  • ⭐⭐⭐⭐⭐

    My hair felt so smooth and soft
    afterwards. I would 100% recommend to anyone who is looking for a new, eco friendly routine.

    - Felicity

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The viral TikTok sensation!

@weareconcentrate 🤩 The best hair care routine that is great for your hair 💁‍♀️ and the planet 🌍#haircareroutine #haircare #sustainableswaps #hairroutine ♬ Lazy Sunday - Official Sound Studio
@weareconcentrate Break up with the plastic in your shower 👋 Say hello to our infinitely recyclable, concentrated hair care 💦♻️ #recyclablepackaging #haircareproducts #waterlesshaircare #reducereuserecycle #sustainableshower ♬ BEE GEES VS 50 cent - Ez
@weareconcentrate Concentrated, sustainable haircare with no added water 💦🌱✨ #waterlesshaircare #waterlessshampoo #naturalhaircareproducts ♬ original sound - 💞
@weareconcentrate Don’t get on with shampoo bars? Try We Are Concentrate hair care paste instead! 🤩 #shampoobars #shampoobar #shampoobarsreviews #waterlesshaircare ♬ Sure Thing (sped up) - Miguel

    Soothes and nourishes the roots and scalp


    Helps to promote shine and health


    Helps to strengthen and condition hair


    Keeps hair healthy with vitamins A, E and F


    Helps to protect against sun and heat damage

  • Glycerin

    Seeks out moisture from your hair and hydrates it


Add a little water and rub between your hands to create a rich lather when using our shampoo, or a lotion-like texture when using our conditioner.

A little goes a long way!

small but mighty

Each aluminium tube is the equivalent of a standard bottle of shampoo or conditioner, so it lasts just as long.

It's also perfect for travel and being only 100ml, it's hand-luggage friendly ✈️

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Stop plastic before it reaches the ocean

Your purchase of We Are Concentrate shampoo contributes to our commitment to stop the equivalent of 50,000 plastic bottles from entering the ocean in 2023 (in collaboration with Plastic Bank).